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Did you know that your organization has a brand, whether you focus on it or not?

Each and every organization has a unique identity that drives business objectives – and attracts, retains, and motivates top talent. And, due to the fact that information about your brand is so accessible, it’s never been more important to promote your business as a best place to work.

One way to show off your positive brand is to advertise what happens inside the organization to everyone outside the organization. Use social media and other online platforms to let people know what you’re all about.

For example, some organizations have a careers tab on their website. It may include testimonials, the benefits of being an employee, and even headshots and bios of current employees.

Others, like Power Digital Marketing, showcase their positive culture by highlighting their dedication to employee wellness, recognition, and community outreach. They sell themselves by advertising each and every thing they do for their employees.

Basically, they leave potential candidates asking the question, “why the heck wouldn’t I want to work there?”

You can also partner with your marketing department to help with your employer brand. While the messaging for employees and customers will vary, the branding must be consistent.

Think of your employees as if they were customers and treat them accordingly. Help them see the value you bring to their lives, and they will remain loyal customers… er… loyal employees.

Lastly, hone your elevator pitch. The elevator pitch answers the question, “what does your company do?” in 30 seconds.

Think about your answer. Do you share a story about a recent client success? Do you list your organization’s core values? Do you have a one-liner that encompasses your company’s vision?”

Your elevator pitch has the power to create a brand that attracts both employees and customers, so make sure every single person at your organization is involved in building your corporate identity through perfecting and personalizing their “elevator pitch.”

If all of your employees are aware of what your organization is trying to accomplish, and are passionate about it, they can pass it on to others.

These are just a few nuggets I’ve come up with through my experience, but you can find a few more ideas in my awesome new product, Engagement in a Box. It’s only $147, and we have a whole section on employer branding and interviewing that will help you attract and retain top talent. You’ll get over 50 documents, checklists, worksheets and more – all to help you get more engagement-focused in the HR activities you’re already engaging in.

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Catherine Mattice Zundel

About Catherine Mattice Zundel

Catherine Mattice Zundel, MA, SPHR, SHRM-SCP is President of consulting and training firm, Civility Partners, and has been successfully providing programs in workplace bullying and building positive workplaces since 2007. Her clients include Fortune 500’s, the military, several universities and hospitals, government agencies, small businesses and nonprofits. She has published in a variety of trade magazines and has appeared several times on NPR, FOX, NBC, and ABC as an expert, as well as in USA Today, Inc Magazine, Huffington Post, Entrepreneur Magazine, and more. Catherine is Past-President of the Association for Talent Development (ATD), San Diego Chapter and teaches at National University. In his book foreword, Ken Blanchard called her book, BACK OFF! Your Kick-Ass Guide to Ending Bullying at Work, “the most comprehensive and valuable handbook on the topic.” She recently released a second book entitled, SEEKING CIVILITY: How Leaders, Managers and HR Can Create a Workplace Free of Bullying.

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